Most media products come from around ten major organisations, while nearly every other product will come from about 50 remaining smaller media companies. These institutions – or media conglomerates - operate in almost every country in the world. Business conglomerates send messages using media technologies to attract a global audience. Like it or not (and some people don’t); the media is big global business which wants our cash to generate profits.
Even not-for-profit organisations, like the BBC and the Guardian newspaper, need money to keep their large corporate structures afloat. Do owners like Rupert Murdoch wield too much influence and power? Are governments and populations too weak to withstand the pressures exerted by the main global media giants? What happens to individual creativity when the media world is carved up by the big players?
Media Institutions
Hollywood